The Rare AI Intelligence Framework™
Rare AI does not simply summarize advertising reports. It evaluates performance pressure, delivery saturation, and business impact to identify the campaigns and creatives that require attention first.
Performance Pressure
Measures whether ad performance is deteriorating across engagement, cost, efficiency, and conversion signals.
✓ CTR Decline
✓ CPA Increase
✓ ROAS Decline
✓ Conversion Decline
✓ CPC Increase
Delivery Saturation
Measures whether the audience or creative is becoming exhausted due to repeated delivery and impression pressure.
✓ Frequency Growth
✓ Reach Saturation
✓ Impression Concentration
Business Impact
Measures how much commercial risk is attached to the creative or campaign based on spend and efficiency exposure.
✓ Spend Exposure
✓ Efficiency Deterioration
✓ Revenue Risk
Risk Formula
Creative Fatigue Risk Index
Every creative is scored from 0 to 100. Rare AI then prioritizes risks based on severity, spend exposure, campaign concentration, and scaling opportunity.
Risk Levels
From raw metrics to executive decisions.
0–20
Low Risk
Creative is performing normally.
21–40
Emerging Risk
Early warning signals are visible.
41–60
Watchlist
Performance decline needs monitoring.
61–80
High Risk
Action is recommended.
81–100
Severe Risk
Immediate intervention is required.